SUMMER/TRANS 2014 — Color Direction

While there are many stories to tell, there are 3 families of color that look particularly good for this time of year. You will want to use them to update your spring key items and create a refreshing color statement on the floor.


Need an update for 2nd quarter selling? Join my one-time only webinar where I’ve packaged color, creative influences, and key design points for next year’s summer/trans season. See how Spring ’14 trends evolve into dynamic ideas for your next season with inspirational visuals and straight forward commentary.
Space is limited and there will only be one showing, so reserve your spot today!


THE BLUES: Always saleable, always fresh, and always work with lots of white. Indigo continues to be the fashion approach to navy . . . very dry, very dark, and especially effective when used in its natural dip dye, blurred, bleeding effect. The other message is to layer all the blues and create print excitement with very expressive Delft and China blue patterns.

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THE MIXES: Combine colors together for very specific mixes that make a fashion statement. Whether in color blocking, contrast trimming, print color ways . . . these are the combos that will make your assortments trend-right.

Orange and Pink

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Pink and Red

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Turquoise and Blue

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GOLDEN GLOBE: All levels of gold in all casts combine with rich browns for a total story . . . often mixed together in a tribal, tropical or cultural mood. Start with saffron, goldenrod, then deepen and neutralize to brass & bronze, or deepen to a reddened or golden browns adding touches of henna and copper.

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About Fran Yoshioka

I love to motivate and empower my audiences and clients with compelling and actionable information. I am passionate about the need for creativity, good taste and thinking out of the box.
This entry was posted in Color, Fashion Trend, Fashion Trend Direction, fashion trend research, Retail Trend United States, Spring 2014, Summer, Trend Research, Women's Fashion and tagged , , , , , , , , , , , , . Bookmark the permalink.

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