I keep waiting, but there’s no end in sight! The summer and trans seasons are the perfect time to exploit the print message. All the influential themes are driven by the print stories . . . that is the statement, so pick your patterns and make them tell your story.
SURREAL: Take the familiar or the saleable, then distort it somehow to make it look right for 2014, the new reality.
FANTASY FLOWERS: Distort your favorite tropical or garden variety and engineer them to make impact.
BIO : It’s all about taking a close, close look at all nature’s critters…..insects, plant life, birds — and adding hyper color, hyper magnification; super real, surreal.