IN STORES THIS FALL (Shopping Chicago Fall 2012)

I spent a day this week shopping downtown Chicago–department and specialty stores, designer thru moderate. Here’s what I saw over and over again:

Color was either classic, autumnal (lots of orange), neutral (lots of brown family), or hideous unwearable brights.

In Stores Fall 2012: Shopping Chicago - ColorIn Stores Fall 2012: Shopping Chicago - Color In Stores Fall 2012: Shopping Chicago - ColorIn Stores Fall 2012: Shopping Chicago - Color

Color blocking and fabric mix was one of the main ingredients

In Stores Fall 2012: Shopping Chicago - Color Blocking

Leather everywhere in solid items, and one of the main fabrics used in mixes, trimming

In Stores Fall 2012: Shopping Chicago - Leather

Lace everywhere and in all kinds–lace trims

In Stores Fall 2012: Shopping Chicago - Lace

Fur

In Stores Fall 2012: Shopping Chicago - Fur

Animal spots, especially in printed fine gg cardigans

In Stores Fall 2012: Shopping Chicago - Animal Spots

Puff Jackets

In Stores Fall 2012: Shopping Chicago - Puff Jackets

Sheath Dresses

In Stores Fall 2012: Shopping Chicago - Sheath Dresses

Pullover Crew Neck Sweaters

In Stores Fall 2012: Shopping Chicago - Pullover Crew Neck Sweaters
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About Fran Yoshioka

I love to motivate and empower my audiences and clients with compelling and actionable information. I am passionate about the need for creativity, good taste and thinking out of the box.
This entry was posted in Color, Fall 2012, Fashion Trend, Retail Trend United States and tagged , , , , , , , , , , , , , , , . Bookmark the permalink.

2 Responses to IN STORES THIS FALL (Shopping Chicago Fall 2012)

  1. I liked your assessment very much. Hideous unwearable brights for sure! One gets the feeling there is a vacuum for new ideas out there. It’s one thing for animal prints to become a staple, another to become a crutch. Perhaps retailers are playing it safe after the recession. Even the Pantone trend analysis played it safe this year.

    I guess that’s an opportunity for someone to find that new twist that’s still grounded in good classic design.

    • Hi Jana, thanks for your note. Yes, I agree, there is a lack of good inspiration out there that’s wearable and appealing to the masses. It made me look harder while in Europe, and am clear that it is no longer about the looks, but about the key items and how you use new detail and fabric treatments to update and move your product forward. Would love to hear more on this from you and any other readers. Am working on putting the key points and new twists you mentioned into my powerpoint for the Europe webinar next month!

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