SUMMER/TRANS 2012 Trend Direction, part 1 –COLOR!

Hot Brights for High Summer

Next summer will be the height of wearing bright color, and if anyone is going to layer bright with bright, it will be this season. I think sometimes it takes a year for mass america to embrace and feel comfortable with a trend. So, don’t be afraid of making your boldest color statement for selling April, May June 2012!

Hot Brights for High Summer 2011 Hot Brights for High Summer 2011 Hot Brights for High Summer 2011
Hot Brights for High Summer 2011 Hot Brights for High Summer 2011

yellow, tangerine, hot pink, flame, lime!

Exotics for Transition
As we move closer to fall and into transition, we look to more dramatic, deeper color. Be it rich jewel tones or earthier vegetable stains, this palette should be mixed with lots of white, shots or brights, and rich mid level neutrals.

Exotics for Transition 2011 Exotics for Transition 2011 Exotics for Transition 2011
Exotics for Transition 2011 Exotics for Transition 2011 Exotics for Transition 2011

Fern, ultraviolet, teal, crimson

Whites and No Color for Ultra Cool
The general guideline to developing color palettes is to strengthen color as we progress through the spring season, into summer, into trans. However, I’ve often wondered why we don’t offer the coolest color in the height of the summer months–at least as a part of the offering. It’s definitely the time to wear pure white, head to toe, as well as cool tints of white–the palest grey, the palest blush, the palest blue and aqua…..the barely-there colors!

Whites and No Color for Ultra Cool 2011 Whites and No Color for Ultra Cool 2011 Whites and No Color for Ultra Cool 2011
Whites and No Color for Ultra Cool 2011

For more about emerging color trends in 2011 visit my video store to view my Europe Trend Reports

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About Fran Yoshioka

I love to motivate and empower my audiences and clients with compelling and actionable information. I am passionate about the need for creativity, good taste and thinking out of the box.
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