Here are some of my 13 key design points of the season. If you embrace any of these points, your product will look trend right for next year.
KEY DESIGN POINTS
Wider Easier Pants — We know pants had to start getting wider again as we’ve gone as slim as we can go with leggings and jeggings. What looks good is an easy straight leg trouser, not flared, and worn very long, long, long, covering the shoe and almost grazing the floor. You want a long line from the natural waist to the floor.
Footwear people note: Platforms and high heels will still be important to allow the pant leg line to go even longer! Remember when you had to be sure to wear the shoes while trying on the pants to get the lengths right?!
Sleeveless Jackets — Yes, I still love the look of sleeveless, feeling again it’s a way of dressing. A great item for spring, take any jacket style and make it sleeveless. It’ll be even better if it’s belted!
Silky — Perhaps the most important fabric aesthetic to include in your assortments. The styling attitude is simple, fluid, and soft with lots of movement. We love fine parachute cloth, washed habutae silk, languid jersies.
Spring Leather and Suede — The look, feel, attitude of leather and suede will be so important by the end of this year that it must continue into 2012. It’ll be perfect for the early spring months of December and January when in some places it’s still cold or at least cool. Doesn’t have to be real, but look to the textile market to develop leather-like or suede-like and very supple versions to tailor and style as you would with other traditional fabrics.
I develop 4 fashion trend presentations a year for designers, product development staff, merchandisers, and retail merchants. Each one is filled with the overall direction for the season, color direction, the influences (or themes), and a specific key design point list. I show you what will be relevant, look new, and reach out and grab your customer.
These are just some of the key design points for Spring 2012—please contact me if you would be interested in seeing the whole presentation.