WHILE DOING RESEARCH IN NYC part 3

Immediately following my recent trip to NYC to work with international trend forecasters on direction for Fall 2011, three thoughts come to mind as the most stimulating things I learned.

Here’s # 3

The direction is away from frilly and girly and toward a more masculine, anonymous sportswear look.

After more research and thought, I see 2 big picture thoughts of inspiration emerging. One, is exactly that….we’re tired of the frills and vintage sweetness, and while feminine and softness are still important, the direction is toward a more sober androgynous look to sportswear. A cloak of anonymity pervades. As we feel the need to work in groups, share, gather and commune, there is less emphasis on flamboyant individual expression.

On the other hand, a movement to be creative, and find the beauty from within compels us to think of new, not conventional, ways to approach clothing design. This is what keeps the tradition of handcraft and artisanship alive—the one-of-a-kind, unique approach. Also, new innovative mixing, engineering, layering will make the difference in how your customer perceives your work.

These 3 examples are anything but boring and basic. Each designer found a way to innovatively and simply combine fabrics, colors, add special trimmings, and mix textures.

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About Fran Yoshioka

I love to motivate and empower my audiences and clients with compelling and actionable information. I am passionate about the need for creativity, good taste and thinking out of the box.
This entry was posted in Retail Trend United States, Trend Research and tagged , , . Bookmark the permalink.

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