Immediately following my recent trip to NYC to work with international trend forecasters on direction for Fall 2011, three thoughts come to mind as the most stimulating things I learned.
Here’s number 1 ….
“Transitional seasons become more important due to odd weather patterns.”
– a quote from a leading forecaster.
We all know what she’s talking about and we all know how drastically weather affects retail business. So, my question becomes this—what do we need to do to change our approach to seasonal development and selling?
I actually feel the major development seasons are for summer and winter; not fall and spring. The latter are too unpredictable and with all the markdown shopping customers are used to, we should be driving toward huge wear-now selling seasons.
What do you think? Definitely food for thought and something each retailer should consider—making shifts, re-thinking with fresh practical minds, and finding ways to allocate business dollars differently.
Creative teams, designers: Let’s get down to it….how would you structure the seasons and how you develop and conceptualize your product to better suit your customers’ buying needs?
Let me know your feedback on this thought–WE MUST START CHANGING THE CONVENTIONAL WAYS WE REACH THE CUSTOMER!